Original Equipment Manufacturer

Cosmetics OEM Business

Happiness Cosmetics OEM

In recent years, many professional-use products sold in your salons are often seen discounted on online stores like Amazon or Rakuten. Even if hairdressers study products and passionately propose them to customers, those products are often purchased on online shops.

Why not create your own **original product** that no one can discount on online shops? Additionally, making it an original product can significantly **increase your profit margin** and even lead to a business expansion in wholesale. Many of our clients have succeeded in various businesses such as BtoB (wholesaling to distributors, salons, general retailers, exporting) and BtoC (selling to salon customers, e-commerce, subscription sales), so we confidently recommend it.

Inquiries/Consultations
Regarding OEM

Manufacturing Features

Features of Manufacturing

If you are making a product for the first time and don't know what to do, or if you want to increase items but don't know what to make, how to proceed with future development, or what price setting is appropriate, please feel free to consult us with any questions.

Proposal Power utilizing
in-house product manufacturing and sales know-how

We propose product plans based on customer requests and budget. We utilize the cosmetic development know-how we have cultivated to provide appropriate proposals.

Safe and Secure Production System at a Domestic Factory

We manufacture at our own factory in Japan. We implement meticulous quality control for various aspects of the product to deliver "safety and peace of mind" to our customers.

Support for Manufacturing Various Cosmetics

We can propose a wide range of cosmetic items! Please also consult us for developing cosmetic product series. We will lead your cosmetic business to success!

Merit

Merits of Manufacturing with Happiness

OEM available from Small Lots

Normally, when you think of OEM, many people imagine producing a large quantity of products and holding a lot of stock. However, our factory has a 60L manufacturing kettle, which means we can produce about 200 bottles of 300ml shampoo. Furthermore, with 60L, it is possible to produce two different sizes of products. For example, you can order 60L split into two types: 300mL × 100 bottles (30L) and 1L professional-use × 30 bottles (30L).

Original Label Support

For specific products like shampoo, treatment, styling agents, and skincare, it is possible to create products with your **original labels** starting from **48 bottles**. This is recommended for those who want to create original products while keeping the budget low, those who want speedy commercialization with a formula we have already verified, or those who want to create several types of products with a low budget.

Selection from a Large Number of Fragrances

In addition to OEM product manufacturing, we constantly verify and research fragrances through our in-house product planning and development. We currently evaluate and accumulate a diverse range of fragrances, holding an extensive lineup. From this, we can select and blend fragrances into your product that match your brand concept and target audience.

Annual Shipping Record of 5180 Products ※1

By releasing many products into the world, we have gained a wealth of experience. We can offer various consultations: for those making a product for the first time and unsure of the process, those looking to add new items but unsure of what to make, future business development strategies, appropriate pricing, and more. Please feel free to ask us anything. (A dedicated representative will be assigned to you)

※1. Actual results for the fiscal year 2025

Manufacturing Method

Manufacturing Methods

You can choose from two OEM manufacturing methods at Happiness

Method 01

Original OEM Manufacturing

Manufacturing Points
Point

  • You can freely decide on the product contents. While there are limits to what can be done, we can accommodate various requests.

  • You can choose the container. The lot size will vary depending on the specifications, so please consult with the representative to make your selection.

  • You can freely decide on the design of the container label or printing. We will provide the printing area, and you can design freely. Simple design patterns are also available.

Manufacturing Process
Flow

01
Decide on the Product

If you have a model product, please lend us the physical product and a list of all ingredients. We will try to get as close to the model product as possible, but since we have ingredients that we have and ingredients that we do not have, we will adjust with alternative raw materials for the ingredients we do not possess.

02
Decide on the Product Name (for sale)

It is necessary to register a product name for the manufacturing of cosmetics. Please consult with your representative to decide, as some product names may not be accepted upon application.

03
Decide on the Container and Volume

You will select the volume, including retail and professional-use sizes, and the corresponding container.

04
Decide on the Price and Distributor

The back label will also be created with the decided product name. The price can be freely set. Furthermore, while our company will be the manufacturer/distributor, your company can be listed as the seller.

05
Decide on the Front Label

The front label can also be freely created with an original design.

06
Design Confirmation

We will create a design based on the data you provide and have you confirm the container and design combined in a composite image.

07
Quotation Creation

At the final stage of deciding the contents, container, and design (label), we will provide a unit price quotation for each size. You may decide the retail fixed price based on this quotation.

08
Official Order

The batch size can be divided into 2 sizes for 60L, 3 sizes for 90L, and 4 sizes for 120L. The total cost will change depending on the number of bottles allocated to each size.

Method 02

Petit OEM Manufacturing

Manufacturing Points
Point

  • You can choose from over 20 types of products.

  • You can freely decide on the label design.

  • You can freely set the product name and fixed price.

Manufacturing Process
Flow

01
Decide on the Product

You select a product from the list of items available for Petit OEM. Since there is no need for development from scratch, manufacturing is possible even without prior knowledge.

02
Decide on the Product Name (for sale)

It is necessary to register a product name for the manufacturing of cosmetics. Please consult with your representative to decide, as some product names may not be accepted upon application.

03
Decide on the Price and Distributor

The back label will also be created with the decided product name. The price can be freely set. Furthermore, while our company will be the manufacturer/distributor, your company can be listed as the seller.

04
Decide on the Front Label Design

The front label can also be freely created with an original design.

05
Design Confirmation

We will create a design based on the data you provide and have you confirm the container and design combined in a composite image.

06
Official Order

After receiving your final OK and official order, the product will be delivered within the period set for each item.

FAQ

Frequently Asked Questions

Q. How much does it cost?

For original formulations starting from 60L, the unit price cannot be determined until the contents and container are decided, so we will propose a cost after discussion. For products with original label support, the unit price is already set, so we can answer immediately upon inquiry.

Q. What is the quality of the contents?

We primarily manufacture products for hair salons, so please consider the quality to be salon-exclusive level.

Q. How long does it take from ordering to completion?

For original formulations, it takes about 1 to 2 months, which varies depending on the factory's congestion. If the container delivery time takes longer, it may take even more time, so please consult with our representative to set a schedule.

Q. How much can I sell it for?

Since it will be your original product, you can freely decide the fixed price yourself.

Q. What does "Wholesaling to Retail Stores" mean?

We have several customers who sell in retail stores like Loft and Hands, and they are achieving results. They are challenging various businesses using their unique sales routes.

Q. What kind of products can be made?

We can manufacture various products, including retail items such as shampoo, treatment, hair oil, hair balm, and styling agents, as well as professional-use products like curling agents, straightening agents, and processing agents. We also handle basic cosmetics such as lotions and emulsions, and body care products like body creams. Please feel free to inquire about products not listed here.

Contact

Inquiries about OEM

We accept requests and consultations regarding OEM.
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